The PC industry became a race to the bottom. Mass-produced systems with flashy marketing, cutting corners where it counts. Cheaper parts hidden behind RGB lighting. Support that disappears after the sale.
After half a decade of building, I was tired of seeing it. Tired of watching people spend thousands on systems that didn't deliver. Tired of the disconnect between what companies promised and what they actually built.
So I built Zephyr Concept—what I wanted to see in this industry. A brand that treats every system like it's going to my own desk. No shortcuts. No compromises. Just honest engineering and obsessive attention to detail.